News

What does the press say about the Housewares Design Awards?

“Superbowl of the appliance world”
iVillage House Calls, a popular food and home trends blog from the publishers of Good Housekeeping, on the Housewares Design Awards

“Oscars of home design”
Welcome Home, a blog from the writers of Bridal Guide

“The annual competition highlights houseware frontrunners and trend-setters that aim to revolutionize their role in homes.”
Baltimore Examiner

“’Green is not a fad in this business; it’s a trend that’s here to stay,’ says Peter Giannetti, editor of the industry newsletter HomeWorld, which will present its annual housewares design awards next month.”
Newsday

“The housewares Design Awards are the premier design award in the housewares industry and represent the best designed new products in 13 categories.”
The Jonesboro Sun

2009 Coverage:
Since the initiation of our campaign, we have confimed 138 placements in the consumer and trade press, reaching a total combined audience of more than 43 million.

We reached a significantly larger audience for the 2008/2009 season versus the prior year: over 24.4 million, up 34% versus our results for the 2007/2008 season. We believe the 2008/2009 season total is understated because we initiated additional PR outreach to bloggers, but blog features are more difficult to harvest.

Consumer PR
www.inventorspot.com (428,900 circ.) currently features the Housewares Design Awards.

The Las Vegas Review-Journal (160,400 circ.) featured the Housewares Design Awards on April 1, 2009. The article also appeared online at www.reviewjournal.com (80,000 circ.).

www.arkansasbusiness.com (86,500 circ.), the leading source on business trends in Arkansas, features the Housewares Design Awards. The article also appeared in their print publication Arkansas Business (6,670 circ.).

Tallahassee Magazine (18,800 circ.), an upscale lifestyle magazine, featured the Housewares Design Awards on April 1, 2009.

www.breaking-news-worldwide.com (12,300 circ.) currently features the Housewares Design Awards.

www.progressivegrocer.com (11,000 circ.) featured the Housewares Design Awards on March 31, 2009.

www.archexplore.com (8,700 circ.) currently features the Housewares Design Awards.

Ergonomics in Design (5,200 circ.), a magazine focused on ergonomics research in the design of products, featured the Housewares Design Awards on January 1, 2009.

Design Perspectives (3,600 circ.), a design news and information source for members of the Industrial Designers Society of America, featured the Housewares Design Awards on March 1, 2009.

Everything in the Kitchen Up Close (500 circ.), a lifestyle blog covering food and cooking accessories, currently features the Housewares Design Awards.

2008 Coverage:
Honoring design excellence for the art of living, the Housewares Design Awards have been covered extensively in the press, along with product news about the winners and finalists. Last year’s awards were featured in numerous magazines, newspapers, internet sites and blogs, including a syndicated article titled “Housewares Products Go Green.”

The awards have been featured in New York Newsday, Chicago Tribune, Washington Examiner, Knoxville News-Sentinel, Richmond Times-Dispatch, Honolulu Advertiser, Today’s Environmental Headlines, Vogue Patterns, HomeWorld Business, Hospitality News, Stores Magazine, Furniture Style, Gourmet News Express Newsletter,www.globalgourmet.com, www.denverpost.com, www.baltimoresun.com, www.inrich.com, www.azcentral.com, www.northjersey.com, www.giftsanddec.com, www.furninfo.com, www.builderonline.com, www.gourmetnews.com and many more.

We invite the press to Contact Us for news on the 2009 Housewares Design Awards.