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2008 Best in Category: Home Organization, Laundry Care & Non-Electric Cleaning Products

Casabella Holdings, LLC

Bamboo Broom

When developing its Bamboo Broom, the goal for Casabella was to make a cleaning tool that has numerous elements that are environmentally friendly but also continued to meet the basic functional needs of consumers.

But while a broom on the surface may seem like a simple product to design, there are many elements to the product that must be considered when looking to develop a product that is completely “green”.

“We have to consider many elements of the broom, down to the types of glues and varnishes we use,” said Carol Luckhardt, director of marketing with Casabella.

The company’s efforts to develop a cleaning tool that is sensitive to the environment was rewarded recently as the Bamboo Broom was named Best in Category at the 2008 Housewares Design Awards in the category of Home Organization, Laundry Care & Non-Electric Cleaning Products.

The 54-inch broom with a 12-inch-wide head comes with a leather loop for easy storage and is made from sustainable bamboo and natural palmyra bristles that are water-resistant and includes a lightweight aluminum pole the company says will not rust.

Luckhardt said when developing the Bamboo Broom, the key element was the search for a material that would be durable enough to handle the rigors of sweeping. Palmyra, a type of bush that, similar to bamboo, regenerates quickly, was chosen because the material is durable and resistant to moisture.

“I had first heard of this material a few years back and upon doing some research, we found that Palmyra is sometimes used on industrial brooms,” said added.

Luckhardt said the challenge for Casabella in developing products that are “green” finding and using materials that are durable and price competitive while at the same time not harmful to the environment.

“The products need to be practical and comfortable to use and look good to the consumer,” she added.

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