Housewares Design Awards

2010 Best in Category: Cutlery

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Zwilling J. A. Henckels

Twin Profection 8" Chef's Knife

Zwilling J.A. Henckels’ Twin Profection chef’s knife, which was named Best in Category for Cutlery at the 2010 Housewares Design Awards by HOMEWORLD BUSINESS®, was designed by Milanese architect and designer Matteo Thun, thus gaining traction as a designer for the housewares industry.

Kathleen McDonnell, vp/sales and marketing for Henckels, said she believes it makes sense that companies are seeking outside perspective in designing for a new generation of consumers.

“We wanted something new and exciting for the new youthful and dynamic generation,” said McDonnell. “I think we accomplished it with Profection’s new look. The special web-shaped knife geometry and curved bolster really make it stand out.”

Despite his architecture background, designer Thun is making a name for himself in housewares design with his modern look and feel in cutlery and cookware.

“I think the goal was to get someone who thinks outside the housewares box,” McDonnell said. “Rather than going with the traditional housewares designer, they selected someone who has a tremendous amount of knowledge in a different aesthetic.”

Said McDonnell, cutlery is one of the oldest tools known to man— what Henckels has done with the Twin Profection line is bring a modern, fresh type of thinking and design to it.

“It makes sense to bring something new into something so basic,” she said. “Who would have thought to do something so different with so basic a tool as a knife?”

Twin Profection is precision-forged from a single piece of ice-hardened stainless steel with a unique wedge-shaped blade that provides cooks with optimum stability. The triple-riveted, full-tang handles have a curved bolster design that fits neatly in the hand, putting the hand in the correct positioning for holding a knife— pinching it higher up on the blade rather than back at the handle— improving safe and precise handling of the knife. It is said to be the first knife to support the professional grip perfectly with thumb and index finger on the blade.

“It’s not only a visually beautiful knife— it also feels beautiful in the hand,” said McDonnell, “It’s a more contemporary knife. Even though it has a full tang and the traditional three rivets, it’s a new, modern look for a traditional brand.”

Right now, the Profection line is comprised of seven SKUs: a chef’s knife, paring knife, serrated utility knife, utility knife, carving knife, bread knife and Santoku.

The company will look to do some line extensions this year, McDonnell said.

—By Lori Schneider

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