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2010 Best in Category: Food Preparation Electrics

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Euro-Pro Corp.

Ninja Master Prep Pro Food and Drink Maker

The Euro-Pro Ninja Master Pro Food and Drink Maker, this year?s Housewares Design Award winner for Food Preparation Electrics, has turned the traditional food processor and blender paradigm on its head? literally.

Instead of the traditional motorized base topped by a blade-filled jar or work bowl, the Ninja has reversed the paradigm with an interchangeable Master Pod that can be switched from one container style to the next to suit consumers? food preparation needs. When chopping vegetables or spices for meals consumers can attach the Master Pod to the included Mini Master Prep container, which utilizes a centrally located blade rod and dual offset blades that are said to deliver, faster, cleaner and more evenly chopped foods. The unit?s prep container also doubles as a storage container for later use.

?The Ninja is really a unique and innovative food preparation product. People use blenders, choppers and food processors to mix foods, make drinks,? said Dann Provolo, vp/marketing for Euro-Pro. ?The Ninja takes it to the next level with its proprietary technology in our blades and super powerful motor, which allows you to chop and blend and do things much better. Design is part and parcel in bringing meaningful innovation to consumers, and is extremely important for us at Euro-Pro.?

The other side of the Ninja?s unique design is its ability to function as a blender, almost simultaneously with its food chopping capabilities. The interchangeable Master Pod can switch instantly from the Mini Master Prep container to the Master Prep Pitcher, enabling consumers to prepare their favorite blended drinks. It is the unit?s combination of functionalities?chopping, blending, mincing, dicing and storing when food is prepped?that helped the Ninja earn its Design Award.

As important is the Ninja?s design elements that facilitate interchangeability, an occasional consumer resistance point when dealing with conventional food processors. The Ninja?s Master Pod ids designed to quickly yet firmly attach to the respective containers? blad assemblies, making it easier to move from one function to the nexdt. The location of the unit?s pulsing switch, located across the entire top the Master Pod is ergonomically designed to fit comfortably in the palm, requiring no change of hand position between moving it from one container to the next and operating.

Little details, such as the slip-resistant rubberized bottoms of the two food prep and blender containers, add an additional element of consumer safety and further enhance the speed with which consumers can move from one function to the next.

Combined, it is all these elements that helped make the Euro-Pro Ninja Master Pro Food and Drink Maker this year?s Best In Category for Food Prep Electrics.

??By Bill McLoughlin

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