Housewares Design Awards

2010 Best in Category: Furniture

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Meco Corp.

Innobella Destiny Table & Chair Collection

Three years ago, folding furniture supplier Meco Corporation debuted its first collections of high-end folding furniture that company officials billed as offering upscale designs and new folding mechanisms that would serve to change how consumers view a largely utilitarian product category.

While some may have wondered if Meco would be able to change how retailers— and ultimately consumers— view a product category that long consisted of basic metal folding chairs and tables, the company for the second consecutive years is being honored for its efforts.

At the recent 2010 Housewares Design Awards, presented by HOMEWORLD BUSINESS® with the educational support of the International Housewares Association, Meco received the Best In Category award for Furniture for its Innobella Destiny Table & Chair Collection. Innobella is a sub-brand developed by Meco for its upscale folding furniture assortment.

“For the past several years, Meco has made a concerted effort to provide consumers and retailers with design innovations in the category that are creative, functional and meet the needs of our times,” said Bob Hebner, director of Marketing with Meco. “The Destiny Collection is the right product, at the right time, at the right price. Its unique combination of durability and style take folding furniture to the next level.”

Receiving a Housewares Design Award Best In Category honor is nothing new for Meco. In 2009, the Greeneville, TN-based company won the same award for its Nichola folding furniture collection.

While Meco’s initial goal of offering higher end furniture collections was to get consumers to step up from the traditional lower priced steel and blow-molded tables and chairs that have long been seen at retailers across the nation.

But company officials have said the development of the new collections such as Destiny and Nichola has impacted Meco’s business in a couple ways. The more upscale collections have enticed some consumers to step up their purchase and move away from lower priced folding furniture. In addition, the collections have also attracted more affluent shoppers to a product category that they have largely shunned in the past.

As for the 2010 honoree, the Destiny Collection includes chairs that are full dining height that feature finished wood backs and upholstered waterfall seats. Four different chair back design are available to retailers. In addition, the chairs include color-coordinated oval-tube steel frames that are said by the company to add durability and make each chair easy to fold for storage or transport.

Destiny’s round 38-inch table features a wood top design and curved matching steel legs that meet in the center allowing for more legroom. The table stands 30-inches in height but when folded measures only 3.5-inches deep.

— By Greg Sleter

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