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Green House Award Winner

2011 Best in Category: Green House Awards

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Soda Club USA, Inc.

SodaStream Crystal home soda maker

Americans use 4 million plastic bottles every hour, one in four of which is recycled. And while not all of those are soda bottles, plastic soda bottles remain an environmental challenge.

SodaStream USA, makers of the SodaStream Crystal Home Soda Maker and a recipient of a Green House Award at this year’s Housewares Design Awards, offers a meaningful solution to the challenge of plastic bottle disposal by eliminating the need for them entirely. The SodaStream Crystal home soda maker turns water into sparkling water and soda in seconds and requires no batteries, no electricity and no clean-up.

From both the standpoint of energy efficiency and recycling reduction the SodaStream has earned its Green House Award.

However, American consumers have shown a strong reluctance to buy products that offer environmental benefits without delivering utility, convenience and a meaningful price-value relationship. The SodaStream Crystal Home Soda Maker, which has received strong positive retail response, delivers on all three. The unit offers a simple operating premise, utilizing little more than a CO2 cartridge and fresh sparkling water to deliver soda at a consumer cost of less than 25 cents per liter for sparkling water and less than 25 cents per 12-ounce serving of soda.

The SodaStream Crystal carbonates water in unique cut-glass carafes that allow consumers to prepare and serve guests all in the same container. The unit’s lightweight and compact size enable users to take it anywhere they might travel from home to a boat or campsite.

The introductory edition of the SodaStream Crystal Starter Kit includes: Crystal home soda maker, 1 CO2 carbonator that makes up to 60 carafes and a reusable carbonating carafe with fizz-preserving closure.

To the growing number of Americans who are concerned about the foods they eat and the ingredients they use, the SodaStream offers increased control. SodaStream offers a complete line of Sparkling Naturals flavors made from all natural ingredients. Each 750-ml bottle of Naturals makes 25 8-ounce servings. Consumers can also use their favorite juice or natural flavoring to make the carbonated beverage that best suits their tastes.

The Crystal, SodaStream’s award-winning unit this year has added a number of design elements intended to elevate the category and give consumers who want to be green even more reason to show off their soda maker. The unit features a brushed metallic finish and smooth contemporary lines along with a glass carafe to provide a more elegant serving experience.

—Bill Mcloughlin

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