Housewares Design Awards

Gold Medal Recipient

2014 Best in Category: Home Environment Appliances

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Whirlpool Corporation

The EveryDropTM Water Filter by Whirlpool® Water

The Housewares Design Awards recognizes Whirlpool Corporation’s The EveryDrop Water Filter as this year’s Best of the Best - Gold recipient, as well as the winner of the Home Environment Appliances category.

Whirlpool’s EveryDrop Water Filter design taps into a rising tide of consumer awareness about the water quality in their home, and their preference to lead a healthier lifestyle. The EveryDrop is also a versatile design that provides a water filtration solution beyond the home, providing a portable option for busy on-the-go consumers. Connecting that versatility to speed, Whirlpool also factored in the need for a water filtration appliance that delivers fresh, fast filtered water whether at home or on the go, with daily living and ease of use top of mind for consumers.

“Whirlpool Water designs products with the goal to simplify tasks that consumers and families complete every day,” said Bridget Battistone, senior brand manager, Whirlpool Water. “Whether you are cooking, hydrating on the go or pouring a glass of water at home, the same philosophy applies. With the EveryDrop Water Filter, the idea was to create a product that is versatile at home and portable on the go.”

Whirlpool’s EveryDrop Water Filter features fast flow filtration technology and a compact, contoured shape for at-home and on-the-go water filtration. EveryDrop is said to filter one gallon in two minutes right from the faucet and has a filter capacity of 60 gallons, saving 450 plastic water bottles from the landfill. A large capacity micro contaminant filter reduces chlorine taste and odor.

“The great thing about the EveryDrop Water Filter is that there are so many ways to use it,” said Battistone. “Sure, you can keep it in your cabinet at home and bring it out whenever you want a glass of water, but the possibilities extend far beyond its most basic use. You can bring it with you to work, the gym, hotels and airports. You can send it to your kids at college to use in their dorm rooms or even use for pet’s water dishes. You can use it to cook, to make coffee or tea, or to make ice cubes. Wherever you are, EveryDrop Water Filter can provide fresh, filtered water, to keep up with your fast-paced life.”

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