Housewares Design Awards

Gold Medal Recipient

2017 Best in Category: Countertop Food Prep Appliances


Masterpiece Food Processor

Upon debuting its Masterpiece food processor, Electrolux officials at the time spoke of their goal of bringing to market a line of kitchen electrics that would bring professional capabilities to the home.

That effort was recently rewarded when the food processor received the Best of the Best Gold award at the 2017 Housewares Design Awards, after being named Best in Category in the Countertop Food Prep Appliances category.

Launched along with a tabletop blender and immersion blender as part of the Masterpiece Collection, Electrolux said its design team took inspiration from “tilted” professional appliances when developing its exclusive PowerTilt technology that is included with the food processor.

Featuring what the company said are “precisely” tilted bases and blades, the Masterpiece food processor is designed to blend at the optimum angle in order to pull ingredients down toward the titanium-coated blades instead of simply spinning them continuously. The motion is said to create smooth, drinkable textures without crushing small particles like fruit seeds, ensuring a sweet and true taste for the best possible smoothies, soups and sauces.

Equipped with a 1,200-watt TurboBoost induction motor, the unit also boasts an extra-large 17-cup capacity tilt bowl and a wide, dual-size feeding tube. Included with the food processor are versatile accessories and attachable blades for shredding, slicing at a wide range of thicknesses, chopping, kneading and whisking, along with a smaller 9-cup tilt bowl and a convenient storage case to keep all parts organized.

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