Housewares Design Awards

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2018 Best in Category: Countertop Cooking & Beverage Appliances

JURA Inc.

JURA J6

Over the past several years, Jura has kept the pipeline of new, high-end coffee centers brewing, and one of its newer units, the J6, was named Best in Category at the recent Housewares Design Awards in the Countertop Cooking & Beverage Appliances category.

The J6 is equipped with the Aroma G3 Grinder that is said to be twice as fast, but gentle, to preserve the aroma and fresh coffee beans. In addition, the Pulse Extraction Process (P.E.P.) is said to optimize extraction time and deliver flavorful ristretto and espresso. The unit’s color TFT display and Rotary Switch take users straight to their desired beverage.

David Shull, svp/sales and marketing with Jura, noted that the company organizes its upscale coffee centers into classes, similar to the method used in the automobile industry, in an effort to help consumers more easily find the unit that fits their specific needs.

“The J6 is one of seven machines in our Premium Class, where it stands out for its sublime all-round design incorporating state-of-the-art technologies,” he said of the coffee center that is made in Switzerland. “The machine can brew 13 popular beverages from classic coffee to cappuccino, latte macchiato and flat white.”

While consumer coffee consumption trends seem to continually evolve, Shull said this is advantageous for Jura. As coffee drinkers continue to gain an appreciation for the world of coffee specialties, this multiplies the company’s opportunities for relevant product introductions and upgrades, he said.

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